This week's topic reading was entitled "The New Media Amusement Arcade: Music, Games & Films". Just reading the title gets me interested in this topic as I'm an avid gamer, love music and films too (and I also study film).
I found the article from Time the more interesting of the two. I've never had much experience with Bollywood cinema and find it an interesting, almost exotic topic. The idea discussed in the article is that Bollywood movie producers are doing what Hollywood producers won't by making their films available for download worldwide. This reaches a very wide audience and helps to stop streams of movie piracy which causes "33% of Indian film companies' revenues" to be lost. This kind of forward thinking, I believe is very important in the world of new media. Indeed, it's this kind of thinking that keeps it "new," and constantly changing and staying as advanced and amazing as ever. There's a line about the producers using YouTube to distribute clips and trailers revealing that "its clips have been viewed 15 million times". I just found this interesting because it reminds me just how effective YouTube (and similar new media outlets) can be.
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